Commercial translations

Commercial translation (also referred to as business or financial translation) covers any kind of document used in the business world such as company accounts, documents (official documents and legal documents), contracts/agreements, standards, corporate annual reports, economics, business correspondence and international marketing campaigns. Precise translation of documents requires comprehensive knowledge of the commercial terminology.

Incorrect commercial translation can be bad for business. Translation accuracy refers to preserving the meaning of the original text, and it cannot be substituted for speed. Expert translators and editors are needed, with a strong background in an applicable field of business or money management.

Marketing translation

Commercial translation companies can provide professional support for business planning a marketing campaign, a presentation or a new brochure, or for those planning to expand overseas. In an increasingly globalized world, as the international market becomes more competitive, it is imperative to present product information and advertising material in the native language of potential customers in different countries.

Literal translation is not enough for marketing purposes and marketing translation requires completely different abilities to technical translation. Experience in both cultures and languages plus creative communication is more important than literal translation, it is fundamental to communicate the right message to the target audience, in order to be understood and received the way you intend it to be.

Commercial translation studies

Nowadays, the need for commercial translation is increasing rapidly. Almost every transnational company and organization uses translation services. Numerous companies now have translators on staff.

Translation students have to acquire subject area knowledge. Subject fields should be selected based on what the market is demanding from translators.